Pioneering the Future of Sportswear
In a land where cricket is revered as a religion and sports evoke unparalleled passion, there remains a significant gap. India has yet to unveil a homegrown, tier-one sports brand capable of competing with global giants like Nike, Under Armour and Adidas. This realization ignited our vision—to create LIT-AF®, a premium sports and lifestyle brand born in the heart of Bangalore, committed to redefining excellence and shaping a new chapter in sportswear.
The Birth of LIT-AF®
LIT-AF® is the creation of three visionaries whose diverse paths converge in a shared dedication to sports:
• Vikas: Emerging from a small village in Uttar Pradesh as the son of a humble farmer, Vikas’s journey embodies perseverance and vision. With nearly a decade of experience in the Indian sports industry, his heart beats for sportswear design and production, driven by a relentless pursuit of excellence.
• Gokul: An army brat from Kerala, Gokul’s life has been a rich blend of discipline and dedication. From playing cricket at various levels to excelling in the tech industry with leaders like Google and HP, Gokul’s story reflects versatility and commitment.
• Sagar: From modest beginnings, Sagar’s journey with his Sindhi family exemplifies resilience and achievement. His extensive background in wealth management with prestigious institutions like InCred, IIFL Wealth, HDFC Private Banking and Infosys highlights a narrative of strategic foresight and success.
Pillars of LIT-AF®
The 3 F’s: Fit, Feel, and Features
At LIT-AF®, we believe that sportswear should transcend mere functionality—it should transform. Our dedication to the 3 F’s—Fit, Feel, and Features—drives us to create products that inspire confidence and enhance performance. Every piece of headwear we design embodies our commitment to exceptional quality and innovation.
Join Us on This Journey
LIT-AF® isn’t merely a brand; it’s a movement fueled by dreams and a passion for transforming sportswear. We invite you to join us in this exciting journey and experience the difference that true quality and performance make. Together, let’s illuminate the sportswear industry and establish India’s mark on the global stage.
Welcome to LIT-AF® - Fit. Feel. Features.