At LIT-AF, our mission is to redefine the sportswear industry with premium, high-quality products that blend style and functionality. We have started our journey with a focus on caps, and behind this mission are three passionate individuals whose diverse backgrounds and shared vision have driven LIT-AF to success. In this post, we delve into the stories and visions of our founders: Vikas, Gokul, and Sagar.

Vikas : The Driving Force

I’m Vikas Choudhary, and my journey into the world of sportswear began long before the inception of LIT-AF. Growing up as the son of a farmer in a small village in Uttar Pradesh, I was always passionate about sports. This passion led me to spend nearly a decade in the Indian sports industry, working with various leagues and athletes.

During my time in the industry, I identified a significant gap in the market for high-quality, stylish sportswear, starting with caps. This realization inspired me to create LIT-AF. With my background in sportswear designing and production, I aimed to develop products that not only look great but also meet the rigorous demands of athletes.

Gokul: The Strategic Mind

Meet Gokul, our strategic powerhouse. As an Army Brat from Kerala, Gokul's discipline and strategic thinking were honed from an early age. His journey took him through prestigious tech companies like Google, Cognizant, Tech Mahindra, and HP, where he developed a keen understanding of technology and strategy.

Gokul's love for cricket, which he played at school, university, and club levels, made him a perfect fit for LIT-AF. His strategic vision and technical expertise have been instrumental in shaping our approach and executing our vision. Gokul’s contributions ensure that our caps are not only innovative but also resonate with sports enthusiasts.

Sagar: The Financial Expert

Sagar, our financial wizard, comes from a successful Sindhi family known for their resilience and entrepreneurial spirit. His extensive experience in the wealth management industry, working with companies like IIFL, Infosys, INDmoney, HDFC, and Incred Wealth, has been crucial for LIT-AF’s financial stability and growth.

Sagar’s vision for LIT-AF focuses on sustainable financial growth and smart resource management. His financial acumen ensures that we make sound investments, allowing us to continually innovate and expand our offerings. Sagar’s role in managing our resources has been pivotal in achieving our milestones.

The Collective Vision

What makes LIT-AF truly unique is the synergy between us, the founders. Our diverse backgrounds complement each other, creating a holistic approach to building a successful brand. We share a common vision: to make LIT-AF a leading name in the premium sportswear industry, known for its innovative and stylish products, starting with caps.

The R&D Phase: Trials and Errors

Before our official launch, we dedicated over 12 months to research and development. Our goal was to address the need for premium sports caps that excel in both style and functionality. We observed a gap in the market where many available options failed to meet the rigorous demands of sports activities while also offering aesthetic appeal. This insight drove us to invest substantial time and resources into creating the perfect cap.

• Sampling: We experimented with various materials and designs to ensure our caps met high standards for comfort and durability. Each sample was rigorously tested for fit, functionality, and style.
• Designs: Our team focused on creating designs that were both trendy and practical. We aimed to make caps that were not only functional but also a fashion statement.
• Trials and Errors: The iterative process of trials and errors was essential in perfecting our caps. Every challenge was a learning opportunity that brought us closer to our goal.

Since our official launch on April 12, 2023, we've achieved several key milestones. Securing the official license for the Kolkata Knight Riders for the 2023 season was a significant achievement that provided us with immense visibility. Collaborating with South African cricketer David Miller, who serves as our brand ambassador and designer for our different collections, has added credibility and style to our brand.

Follow our story , explore our unique caps: https://lit-af.in/collections/all-headwear, and support our mission to redefine sportswear. For more information, feel free to contact us https://lit-af.in/pages/contact.